Friday, March 02, 2007

BabyCenter, LLC, is the leading online resource for new and expectant parents

SAN FRANCISCO, Feb. 22 /PRNewswire/ -- According to BabyCenter, LLC,
("BabyCenter") the leading online resource for new and expectant parents, a
majority of women increase their focus on health, fitness and nutrition once
they become a mother, than before they planned to conceive and/or had a
child. New research shows approximately 65 percent of women exercise more or
try to exercise more since becoming mothers, and 82 percent reported eating
healthier since becoming a mom.

"We found that becoming a mom is a catalyst for getting healthy. Women begin
making diet and exercise changes during pregnancy and those changes stay
with them long after the baby is born. In our survey, three out of four
women say they change their eating habits during pregnancy and after their
kids are born, and more than half say they exercise more since becoming
moms," said Linda Murray, editor in chief, BabyCenter. "Motherhood is good
for your health."

BabyCenter(R) recently surveyed approximately 600 members looking for
greater insight on the role of health and nutrition in women in the
preconception and pregnancy stages. The research, conducted in partnership
with AVEENO(R) Baby, a Johnson & Johnson Consumer Products Company brand and
leader in ACTIVE NATURALS(R) technology, found of the 40 percent of members
planning to begin or expand their family in 2007, there was an overall
commitment to healthier lifestyles whether trying to conceive, while
pregnant, or while caring for a baby or toddler.

More than 75 percent of the women in the survey reported that being
physically fit is somewhat or very important. Most moms, 57 percent,
exercise on a weekly basis, with the majority walking to stay in shape.
Nearly a quarter of pregnant moms say they plan to take yoga.

"Walking is one of the best exercises for moms-to-be. It's safe throughout
pregnancy and easy to start doing even if you've never exercised before.
Regular strolls are also a great stress reliever," said Murray.

Since becoming pregnant, 14 percent of moms increased their amount of
exercise, while 43 percent exercised less often. At least 55 percent of
pregnant moms exercised on their own while their child was occupied or in
the care of others, while 41 percent exercised with their child in or out of
the home. Only eight percent belonged to parent/child interactive exercise


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